In online marketing, being able to spot a keyword trend is important for your business. You need to be able to decipher what topics stir up interest in people before everyone else does, and use them before your competitors do.
To be successful in recognizing future trends, you must be able to gauge what trends are worth investigating. Most trends usually start off small but they tend to become more and more popular as people increasingly talk and write about them. A number of trends may be big today, but before you know it they are gone, whereas others may not be the number one trend you investigate, but they stay around much longer. If you try and make money with every new rising trend, you will be wasting your time and effort, you need to be able to distinguish between the trends that will bring in profit to your business and attract more visitors to your site, and the ones that may look good on the surface, but will not do much for your bank balance in the long (or short) run.
However, understanding the behavior of the Internet users who make these trends popular may seem unrealistic at first. As luck would have it, Google provides a tool that is not commonly used by the average Internet user called Google Trends. Since Google facilitates around 70% of all searches on the Internet, Google Trends is definitely a useful tool in studying keywords and trends. Google Trends is provided by Google to aid Webmasters in observing keyword search volume, users can enter up to five sets of keyword phrases and Google will produce a line chart presenting the comparative volume trend over the last two years. This research also garners other information such as City, Regional and Language comparisons. Using the information from these graphs, a marketer can analyze any Google trend to see what is hot and what is not, and for how long.
In my opinion, Google Hot Trends would be better named Hot Fads or Hot Micro-Trends since the word trend was originally perceived as something that became popular within the mainstream of society or popular culture over a long period of time, or a series of events that has some force and stability, but who really cares what it is called, as long as it works?
Sometimes people do and believe things just because other people do and believe the same things also. People tend to follow the crowd without examining the merits of a particular thing, this phenomenon is called the "bandwagon" or "cromo" effect.
You can use this fact to make money with almost no sales effort, while receiving income from people who are interested in a specific fad or micro-trend, or who just simply "jumped on the bandwagon".
Using the One Hour Day Job Hot Trends system and researching popular keywords, you can take full advantage of what the public is interested in and establish an Internet presence and build an authority site on the topic. As the trend gets bigger, more people will hop on the bandwagon, giving you more opportunities to make money.
In a nutshell, when the bandwagon effect gets a buzz going online, with the right training you can spot these micro-trends and hook on to them before the competition, and make an easy passive income.
John Osgood writes about and teaches people how to make money online for a minimal cost. John maintains the strict policy of building a relationship and not "HAMMERING" his subscribers with constant email offers!
His 5-day e-course for anyone who wants to make money using free tools can be downloaded here: Head over to http://www.onehourdayjob.com to get your FREE copy now!
There also many other resources for anyone looking to make money online, including Podcasts and a blog which you can check out by going to: http://www.onehourdayjob.com/blog
